Over the past four years, the social media landscape has undergone significant transformation, particularly after Elon Musk's acquisition of Twitter in October 2022. Once dominated by platforms like Facebook and Twitter enforcing strict content moderation, now alternative platforms such as Gab, Parler, and Truth Social have become attractive to users previously banned from mainstream services. This change was accelerated by political shifts and Musk's controversial rebranding of Twitter to X, embracing a free speech absolutist approach, leading to reinstatements of banned users and controversial figures, changing the way social media operates.
Rewinding four years, the social media landscape today resembles a reversed mirror image of the past, particularly after the controversial acquisition of Twitter by Elon Musk.
The surge in popularity of alternative platforms like Gab, Parler, and Truth Social was largely due to bans on mainstream platforms for violating content policies.
Elon Musk's rebranding of Twitter to X and his free speech absolutist approach has led to a significant shift in the content moderation landscape.
After tightening content moderation following the January 6 Capitol attack, platforms like Twitter faced backlash as alternative networks gained traction.
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