Hellmann's Super Bowl ad this year cleverly recreated the famous Katz's Deli scene from When Harry Met Sally, featuring Meg Ryan and Billy Crystal, along with a modern twist from Sydney Sweeney. However, while the ad paid tribute to the original scene, a key point of failure was the poorly crafted version of Crystal's iconic sweater. Critics remarked that, despite the lavish $10 million budget, the new sweater lacked the quality and charm of the original, displaying a stark contrast in design and craftsmanship.
"Despite it being extolled everywhere, we still don't know the exact provenance of the sweater from When Harry Met Sally, possibly having donated it to the UCLA theater department."
"Even a $10 million Super Bowl ad can't find a good one. The sweater in the Hellmann's ad is too tight, too thin, too bright, failing to capture the original's essence."
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