Big Apple Jewels in Manhattan's Diamond District, run by Zak Nissanov, celebrates its 20-year journey amid personal challenges, including a recent battle with cancer. Nissanov, a second-generation jeweler, emphasizes creating emotional connections with clients rather than mere transactions, ensuring each piece of jewelry tells a story. With a broad array of offerings, especially custom-designed engagement rings, he engages customers in meaningful conversations about their inspirations. His approach fosters a memorable shopping experience, making the jewelry not just an item but a reflection of the client's journey and emotion.
At Big Apple Jewels, customer experience transcends mere transactions. Nissanov believes a memorable shopping experience is predicated on genuine connections with customers.
I like to know about the person's journey, he said. What inspires them? This allows us to create not just jewelry, but pieces that resonate emotionally.
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