Beyoncé will headline Netflix's first live NFL game, performing tracks from her latest album during the Christmas Day show, marking a significant moment for the streaming platform.
Netflix announced the Christmas Day event featuring Beyoncé, after airing a record-breaking boxing match, as it seeks to combine NFL's massive viewership with superstar performances.
Executives anticipate that this unique combination of sports and entertainment will draw millions of viewers, enhancing Netflix's advertising prospect as it delves into live sports.
The NFL is seen as a powerful vehicle for attracting audiences; Netflix aims to leverage this to gain substantial viewership and grow its advertising revenue.
Collection
[
|
...
]