The creator economy is rapidly evolving, with significant financial investments from advertisers into social media influencers. Goldman Sachs estimates that this sector could reach almost $500 billion by 2027. Atlanta-based startup Breakr, founded by brothers Ameer and Anthony Brown, aims to provide a unified platform for the music industry, connecting influencers, marketing agencies, and record labels. Breakr offers services like payment processing, performance metrics, and customer relationship management tools, becoming a vital resource for its 60,000 artists and 20,000 influencers. Valued at $20 million, it has attracted major investors and key industry players.
Breakr consolidates many of the administrative tasks each party must complete on disconnected services into one platform.
Goldman Sachs predicts the sector will be worth nearly half a trillion by 2027.
The music technology startup is now valued at $20 million and backed by high-profile investors such as Salesforce CEO Marc Benioff and recording artist Nas.
Ameer and Anthony Brown decided to build their company in Atlanta for a few reasons: its lower cost of living compared with other major metropolitan areas.
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