"A Travel Trends report from SkyScanner shows that more than half of British travellers rate trying local cuisine and authentic food as their favourite thing to do while abroad. East and Southeast Asian food has become a standout favourite, with lots of people keen to recreate the dishes they've enjoyed on their travels once they're back home."
"These cuisines are also bang on trend, with items like crispy chilli oil, bubble tea, bao buns, and gochujang flying off the shelves as shoppers actively seek them out. On top of that, people are getting more adventurous in what they eat and cook at home."
"Speciality Food Magazine just named Asian flavours one of its 28 food and drink trends to watch in 2025, referencing everything from pho and banh mi to yuzu and char siu sauce and citing strong sales from condiment brands like White Mausu."
"The rise in regional noodle dishes in London, like Chongqing xiaomian and 'cold skin' liangpi, was something we spotted last year but Insights Lab by Egg Soldiers also flagged the increase in lesser-known Asian street food dishes...in its UK Food & Drink Trends to Watch 2023/24 report."
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