London-based Samphire Risk has launched a unique insurance policy to protect celebrities and executives from the threats of cancel culture. The policy, named Preempt, not only offers crisis management but also proactive services to mitigate damage from negative social media and traditional media attention. It includes a 24/7 hotline and expert analysis to help anticipate reputational risks. Premium costs depend on an individual’s earnings and social media history, particularly for those whose digital presence is seen as controversial.
Insurance agency Samphire Risk has introduced 'cancel culture' insurance to help celebrities and executives manage risks associated with social media backlash.
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