Apple Inc. is reportedly considering adding advertising features to its Maps app during discussions in a recent all-hands meeting. This would mimic the advertising monetization strategy employed by Google Maps, which allows businesses to bid for higher visibility in search results. Apple has already implemented search ads in other platforms like the App Store and Apple News. The move comes amid a noted decline in Google Maps usage on iPhones, presenting an opportunity for Apple to enhance its navigation app and boost revenue, particularly following a strong fiscal quarter in overall services revenue.
Apple's Maps division is considering integrating advertising within the app, similar to Google Maps, as part of a broader monetization strategy.
The move to add ads to Maps aligns with Apple's existing advertising initiatives across platforms such as the App Store, Apple News, and Stocks.
With Google Maps' decline on iPhones, as reported during an antitrust trial, Apple sees an opportunity to innovate its Maps service further.
Apple's fiscal first-quarter revenue exceeded expectations, indicating strong services growth, which could support additional advertising efforts in its apps.
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