Amazon Haul represents a strategic shift by the company, providing an alternative shopping experience directly competing with Shein and Temu, both of which are gaining ground in the U.S. discount market.
While Haul appears to be a simple clone of Temu, its user experience (UX) lacks the exuberant sales tactics of its counterparts, distinguishing its approach in the competitive space.
Despite Haul’s contrasting UX to Temu, which welcomes users with flashy promotions, it serves a purpose as a potential counter-strategy for Amazon, aiming to reclaim market share effectively.
Haul is launching amid a backdrop where Temu has seen its revenue grow immensely, illustrating Amazon’s need to innovate in the face of increasingly competitive e-commerce platforms.
Collection
[
|
...
]