Brian Chesky announces a pivotal transformation for Airbnb, heralding it as the company's most significant reinvention yet after 17 years. Reflecting on four years of enhancements based on user feedback, Chesky outlines improvements made to core services. While the foundation has been strengthened, he believes it’s now time to evolve the brand further into diverse travel and living categories. This shift signifies a strategic pivot from solely focusing on accommodation to exploring broader opportunities within the travel industry, aiming to capitalize on what he sees as the right timing for such expansion.
Our core service is better than ever. It's not ever going to be finished. At some point, you need to rebuild the foundation so you can hold more floors.
This is the moment where we want to expand the Airbnb model beyond a place to stay, to all these different categories of traveling and living.
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