The Age Without Limits campaign's new survey unveils alarming ageist perceptions surrounding older workers, especially among men and younger generations, who tend to hold managerial roles. The findings indicate that a considerable portion (24%) believes hiring individuals over 50 is impractical due to assumptions of slow work and lack of adaptability. Additionally, many view training them as resource-wasting since they doubt older workers' long-term commitment. Notably, 32% believe technology competence declines with age. To combat this discrimination, the campaign has initiated a new advertising effort to reshape societal attitudes towards aging and emphasize the value older employees bring to the workforce.
A new survey reveals that a significant portion of the public holds ageist beliefs about older workers, affecting their perceived competence and value in the workplace.
One in four people think hiring someone over 50 is not cost-effective, believing they will be slow and unable to adapt, highlighting persistent ageism in attitudes.
The Age Without Limits campaign aims to challenge and change negative societal views on aging, emphasizing the importance of recognizing the value of older workers.
The survey shows 32% of the public believes older people are less competent with technology, reinforcing stereotypes that hinder older individuals in the job market.
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