"Our goal is to help users save, shop, and share their fashion inspiration without having to leave their favorite social apps," said CEO LJ Northington.
"What's the easiest way to learn someone's aesthetic? The answer was pretty simple: look at their social media feed," he told TechCrunch.
Northington is already thinking big for the app. Aesthetics have taken over pop culture, and he thinks his app can be used to help creators monetize their style.
He says he's talking with brands and record labels about how their artists can create their own Aesthetic pages so fans can shop their trends.
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