Gary He explores unique McDonald's locations worldwide, spotlighting how the chain adapts to local culture while preserving its identity through unique architecture and designs.
Since 2019, I've traveled to over 55 countries and visited more than 100 McDonald's locations, looking to highlight the interesting architecture and stories behind each.
The McSki in Sälen, Sweden allows skiers to enjoy a meal without leaving their skis, showcasing how McDonald's adapts to local activities and environments.
My project is independent, aimed to document unique experiences within the world's largest restaurant group, showcasing the balance between global brand and local identity.
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