Understanding intent is understanding: "What type of results does Google want to show here?" This isn't about Google CEO Sundar Pichai cherry-picking results but rather Google's ranking factors identifying contextually relevant pages (content), indexable (technical SEO), and authoritative (off-site SEO). Even then, positioning often comes down to what users choose to click on - worked out by a Google algorithm called Navboost.
If you want to appear in AI search results, your approach shouldn't be to ask the question: "How do I appear for AI overviews?" But, rather: "How do I appear for this search term, which shows AI overviews?" And this is where intent comes in.
The search landscape continues to change, with AI at the forefront of people's minds as the most visible variation in the search results. Appearing in AI overviews is not magic - it's based on fundamentals that have existed in SEO for years... including the ranking systems of Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) and helpful content.
Some terms clearly are questions (e.g., "How do you fit a car wheel?" is informational), while others are queries for products ("buy new tires" is transactional). Then there's the messy middle, where monitoring and complexity are needed.
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