"Connecting to people is so important to growth, and without that connection, no one's going to know about you and what you're doing," Toogood says. "But you have to do it in a way that doesn't swing too far, which involves some discipline." For her, that discipline isn't achieved by imposing order, but by emphasizing the value of real, physical connection. That's why she moved her practice into a new North London studio, which offers more open space for creative experimentation and greater opportunities for spontaneous collaboration.
"A few times per year in the studio, we host days where we open up the studio and anyone can visit and see what we're doing," she says. "It's a small thing, but it's a nod to the tangible being just as important as the virtual." This accessibility enhances the importance of personal engagement within the creative process, fostering a communal atmosphere.
"The best pictures are the more pulled-back shots where you can understand the whole room. The tight detail shots are less important-zeroing in on the millwork isn't particularly helpful," she told AD PRO. This approach allows for a clearer narrative of the project, highlighting the overall design rather than intricate details.
"I always find that having something unexpected goes a very long way in a room," Mieke ten Have states, emphasizing the significance of spontaneity in design. A surprising element can significantly enhance a space, encouraging clients to embrace both predictability and unpredictability.
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