Meta's Q3 2024 Earnings Call revealed that 60% of Instagram Reels recommended to US users are from original posts, marking a notable increase from the previous quarter.
Meta is committed to helping smaller creators by making changes to its ranking system that prioritize original content, providing visibility that was previously heavily reliant on larger accounts.
Despite facing backlash from creators regarding adjustments made to post quality, Instagram is working towards more transparency by exploring options to notify creators about changes to their post's performance.
The recent increase in the recommendation of original Reels suggests that Instagram is dedicated to enhancing discovery for smaller creators, despite some dissatisfaction with platform policies.
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