As Creature approaches five years since its office re-opening post-lockdown, the conversation around hybrid work persists. Dan-Cullen Shute critiques figures like Lord Sugar advocating for a full return to office, arguing that it reflects stagnation instead of innovation. He expresses frustration over industry leaders missing opportunities to improve workplace culture beyond simple reinstatement of pre-pandemic norms. The article suggests that the current debate is not merely a matter of preference but a critical moment to rethink how work can evolve in a more meaningful way.
The emptiness of office spaces signals a lost chance to innovate our industry cultures, moving beyond mere post-pandemic recovery towards substantial improvement.
It's exhausting to continuously debate the return to the office paradigm when we could instead be reshaping how we work for future success.
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