As of 2024, 2.71 billion people are shopping online, marking a significant increase and representing a major shift in consumer behavior as technology enhances convenience.
By 2025, online shopper numbers will reach 2.77 billion, mainly driven by increased internet access and the continuous evolution of consumer preferences.
In 2024, the share of retail purchases happening online will reach 20.1%, reflecting a persistent trend towards eCommerce dominance in the market.
China currently leads the world in online shopping with 915.1 million online shoppers, while the U.S. follows with 270.11 million, demonstrating regional variations.
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