Fast fashion is designed to quickly replicate high-end styles using low-quality materials, resulting in rapidly produced clothing often worn only a few times before disposal.
Zara’s mission to put clothes in stores just 15 days after design exemplifies the fast fashion model, with businesses like Shein adding thousands of new items daily.
While the fashion industry seeks sustainability, fast fashion prioritizes profit, contributing to a market worth approximately US$100 billion and doubling production from 2000 to 2014.
Approximately 60% of fast fashion items are produced from synthetic fibers, which release harmful microplastics into the environment upon washing or disposal, posing health risks.
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