NCR Voyix conducted a survey revealing key preferences among c-store customers, as detailed in their 2025 Commerce Experience Report. Findings indicate that 53% of customers specifically choose their favorite gas station, emphasizing the importance of brand loyalty. To cultivate this loyalty, c-stores must present a clean environment, friendly service, and highlight their value proposition. Interestingly, while 59% of customers aged 30-44 have tried c-store food in the last six months, older shoppers remain skeptical, with 70% of them saying they avoid gas station meals altogether.
According to the report, it's clear that most consumers have gone out of their way to visit a specific gas station because they favor their convenience store.
Building brand loyalty in c-stores involves ensuring cleanliness, friendly staff, consistent experiences, and prominently showcasing the unique value proposition.
NCR's study revealed that 47% of surveyed customers had eaten convenience store food in the last six months, showcasing a growing acceptance.
The data indicates that older demographics are hesitant to embrace gas station meals, with over 70% stating they haven't eaten at c-stores recently.
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