In high-stakes negotiations, the key is not merely about getting what you want but understanding what the other side values and leveraging that knowledge to create mutual gains.
Knowing their pain points and desires helps you frame your proposals to address their specific concerns. Visit their website, review their past projects or check their LinkedIn profiles to gather valuable insights.
Establish a clear goal for the negotiation, and don't be afraid to ask for more than you expect to get. Research shows that the party who makes the first offer often achieves better results.
Consider what sets you or your company apart. In negotiations, highlight these unique advantages. Lean into your strengths and ensure these differentiators are central to your value.
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