The 025S Harajuku store represents the Korean scent brand POINTTWOFIVE.SECOND’s first foray into Japan, exemplifying a design ethos that emphasizes 'time' and 'story' reflected through memories. Spanning two floors, the showroom is conceptualized as a repository for treasured scents, offering a unique fragrance counter and inviting visitor interaction. This design transforms the fragrance selection process into an engaging experience that stimulates the senses and encourages emotional connections, making each visit not just about sampling but about recalling and reliving personal stories through scent.
The 025S Harajuku store serves as POINTTWOFIVE.SECOND's first international showroom, designed to evoke memories and experiences through its fragrance selection.
Designed as a repository for precious items, the space integrates scent sampling with the concept of memory, enriching the customer experience.
The showroom's unique structure not only stores fragrances but becomes an interactive centerpiece, imbuing visitors' experiences with emotional resonance and meaning.
By focusing on 'time' and 'story', the store stands as an iconic venue, transforming fragrance discovery into a deeply personal journey.
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