Haley and Hanna Cavinder, notable for their social media popularity, are on the verge of ending their NCAA basketball careers as they approach the ACC tournament. The twins began their rise during the pandemic, capitalizing on NIL rules to forge lucrative partnerships with brands, including Boost Mobile and WWE. As they prepare for post-collegiate life, they now command significant deals and have launched their app, TWOgether, reflecting their evolution from athletes to businesswomen. Their journey signifies a shift in collegiate sports leveraging social media for personal branding and business opportunities.
This season, our record isn't the best, and obviously that's not fun. But playing on the court with Hanna and being able to just leave our careers at the University of Miami together is something I wanted to do.
We kind of started out as trailblazers, and now we're becoming entrepreneurs.
Minutes after midnight on July 1 that year, the twins were in New York to sign an NIL deal with Boost Mobile.
According to their agents, the twins have progressed from securing five-figure deals for social media posts to commanding seven-figure partnerships.
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