Parmigiano Reggiano has officially partnered with the Miami Open as a first-time sponsor, aiming to enhance audience experience at the prestigious tennis tournament. Attendees will enjoy Parmigiano Reggiano products in various traditional and innovative formats. Carmine Forbuso, CMO, highlighted the growing U.S. demand for the cheese, representing 22% of their exports. The tournament will feature activities such as "Parmigiano Reggiano Day" with a pronunciation challenge led by celebrity chef David Rocco, created to engage and educate fans about the brand and its unique qualities.
Parmigiano Reggiano is proud to partner with the Miami Open, marking a new chapter for the brand by enhancing the fan experience with unique product activations.
As the largest export market for Parmigiano Reggiano, the US shows a growing demand for high-quality, authentic products, and the Miami Open is a perfect showcase.
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