The article emphasizes the importance of thoughtful decision-making for internal communications leaders by highlighting critical questions to guide their choices. Effective internal communication can significantly affect organizational culture and performance. Professionals are urged to assess potential initiatives and messages by considering factors such as resource allocation, employee reception, alignment with company strategy, and the ultimate benefits to stakeholders. Overall, fostering a supportive and engaging work culture hinges on their ability to make informed and strategic communication decisions.
Every decision must strengthen engagement, trust, and alignment. It is the wrong move if it does not make employees feel informed, valued, and connected. A strong internal culture drives performance.
We only change our actions if we take the time to consume and reflect on the content we have been provided. Our metrics should let us know if we are making progress (or not).
#internal-communications #organizational-culture #employee-engagement #strategic-communication #leadership
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