The emergence of GLP-1 drugs has spurred growth in nutrition counseling startups, with increased demand for dietitians as part of treatment plans for diet-related chronic illnesses. Companies like Berry Street and Fay are benefiting from significant investments, reflecting the booming market for registered dietitian services. Despite generous insurance coverage for nutritional counseling, many patients remain unaware of its cost-free availability, which is considered one of the most under-utilized benefits in the American healthcare system.
GLP-1 for dietitians is the biggest tailwind that any single provider type in American health care has ever seen.
If you have commercial health insurance, you most likely have really generous coverage to see a dietitian.
Nutrition counseling is typically 100% covered by insurance with $0 out-of-pocket for patients; it's arguably the most under-utilized benefit in all of American health system.
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