YouTube Shorts has achieved a significant milestone by generating revenue per watch hour equal to that of long-form videos in the U.S. and other countries. CEO Neal Mohan announced this at the MoffettNathanson Conference, crediting advancements in AI and diverse advertising options for this success. With a stronger push towards creator-led ads and an uptick in viewership for Shorts, YouTube's monetization of short-form video is poised to grow, positively impacting both the platform and its content creators.
YouTube Shorts has reached a milestone by generating the same revenue per watch hour as long-form videos, reflecting significant advancements in monetization strategies.
CEO Neal Mohan revealed the success of Shorts attributing it to AI and varied ad placements, which enhance viewer engagement and monetization capabilities.
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