YouTube is forecasted to become the world’s largest media company by the end of 2024, surpassing Disney, according to MoffettNathanson. In 2024, YouTube generated $54.2 billion in revenue, with a significant portion coming from record fourth quarter ad revenue of $10.5 billion. The overall ad revenue for 2024 reached $36.15 billion, a 15% increase from the previous year. YouTube's revenue streams also include subscriptions from services like YouTube Premium and YouTube TV. Anticipated growth could see YouTube's revenue exceeding $75 billion by 2027, driven by continued subscriber growth.
"YouTube is poised to become 'the new king of all media' by year-end, surpassing Disney in revenue, as ad revenue reaches record highs."
"In 2024, YouTube generated $54.2 billion in revenue, second only to Disney's $59.7 billion, marking a significant rise in its market position."
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