In February, YouTube reached a record 11.6% of the U.S. TV viewing share, rising from 9.8% in January. This growth was significantly driven by viewers over 50, who constituted 36% of YouTube's TV audience, contrasting with only 28% for teens and young adults. As YouTube broadens its appeal across different age groups, it is poised to attract more advertising dollars typically set aside for traditional TV and streaming services. Upcoming events like the Brandcast on May 14th may further solidify its position in the TV business.
In February, YouTube captured 11.6% of U.S. TV viewing, marking its highest share ever and showing impressive growth across demographics.
This milestone demonstrates YouTube's expanding reach beyond younger audiences, positioning it to compete aggressively for ad dollars in the TV landscape.
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