Why Semafor Embraces The B2B Publisher Mindset | AdExchanger
Briefly

"The partnerships we're developing are focused on reaching not necessarily mass B2C customers and consumer bases, but rather key stakeholder groups across finance, media [and] policy."
Semafor, which was founded by former Bloomberg Media CEO Justin Smith and former BuzzFeed News Editor-in-Chief Ben Smith, celebrated its first birthday in October, having launched during what can only be described as a tough time for digital media.
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