"Most people create content that looks and sounds like everyone else's. They chase trends rather than building something unique."
"Personal branding isn't what it used to be. The rules have changed, but many haven't noticed."
Many personal brands struggle because they produce generic content, targeting everyone but connecting with no one. The conventional approach of broadcasting across platforms is outdated, leading to burnout and invisibility. Instead, individuals need to define their ideal audience and focus narrowly on solving specific problems. Understanding and championing their audienceâs core beliefs is essential for building a memorable brand that resonates deeply, allowing the individual to stand out in a saturated market.
#personal-branding #content-creation #audience-engagement #social-media-strategy #unique-value-proposition
Read at Forbes
Unable to calculate read time
Collection
[
|
...
]