Rob Flaherty, deputy campaign manager for Harris, emphasized the strategy: "There's just no value - with respect to my colleagues in the mainstream press - in a general election to speaking to The New York Times or speaking to The Washington Post, because those [readers] are already with us." His comments highlight how political figures are increasingly prioritizing influencing creators over traditional media outlets.
The influence of creators is palpable, with more than 70 percent of Americans aged 18 to 29 saying they follow an influencer on social media. This demographic shift is reflected in political campaigns as both Republican and Democratic figures engage with creators to enhance their reach and maximize engagement.
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