On January 28, 2025, The Race Media Awards held a prestigious event at The Plaisterer's Hall in London, celebrating excellence in motorsport marketing. A panel of independent judges evaluated various entries, with shortlisted contenders presenting their campaigns through 30-second promos. The awards celebrated categories such as Brand of the Year, with Peroni Nastro Azzurro 0.0% winning for its successful collaboration with Ferrari, demonstrating meaningful engagement and brand strategy. The event created an air of suspense, as the winners remained undisclosed until the ceremony, energizing the audience.
The decision for the winners was a closely guarded secret until the event, keeping the atmosphere suspenseful and filled with anticipation among attendees.
The Race Media Awards aims to celebrate excellence in motorsport marketing, recognizing innovative campaigns and their impact on brand perception and engagement.
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