The influencer dream: Weighing the risk and reward of content creation
Briefly

The article discusses the evolution of social media from a creative outlet to a viable career for many, especially during the pandemic. The influencer market is forecasted to grow to $33 billion by 2025, attracting Gen Z hopefuls. However, recent TikTok bans have left creators questioning their futures and the viability of this career path. Brooke Sabey, a former YouTuber, shares her journey, highlighting the stress and pressures of content creation that overshadowed her initial passion, leading her to seek alternative creative avenues.
"Because of the pandemic I lost my full-time job offer. I was kind of scrambling but I was making a good amount of money off of Youtube so my parents supported me and told me I should just full-time that."
"There was a combination of a lot of things that were going on and I really wanted to pull back from uploading but that was my main source of income so there was a lot of stress of forcing myself to do it."
"You can always be de-platformed. I experienced that when my account on another platform was terminated, you can't really do anything."
Read at NBC Los Angeles
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