The influencer dream: Weighing the risk and reward of content creation
Briefly

The influencer dream: Weighing the risk and reward of content creation
""Because of the pandemic I lost my full-time job offer. I was kind of scrambling but I was making a good amount of money off of Youtube so my parents supported me and told me I should just full-time that.""
""There was a combination of a lot of things that were going on and I really wanted to pull back from uploading but that was my main source of income so there was a lot of stress of forcing myself to do it.""
""You can always be de-platformed. I experienced that when my account on another platform was terminated, you can't really do anything.""
The article discusses the evolution of social media from a creative outlet to a viable career for many, especially during the pandemic. The influencer market is forecasted to grow to $33 billion by 2025, attracting Gen Z hopefuls. However, recent TikTok bans have left creators questioning their futures and the viability of this career path. Brooke Sabey, a former YouTuber, shares her journey, highlighting the stress and pressures of content creation that overshadowed her initial passion, leading her to seek alternative creative avenues.
Read at NBC Los Angeles
Unable to calculate read time
[
|
]