The Guardian's new "Deeply Read" article ranking focuses on attention, not just clicks
Briefly

It appears on our regionalised home pages and reflects the interests of the region's audience. Not all of these pieces are long. To power the list we created a metric that looks at the attention time from readers compared with the length of the piece.
With news publishers increasingly relying on subscription revenue rather than advertising, engagement is becoming a more important metric. Expanding the kinds of 'top' lists can also help publishers promote discovery within their own sites.
Read at Nieman Lab
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