#publisher-strategies

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Media industry
fromDigiday
4 weeks ago

Digiday+ Research: Publishers were ready to depend more on first-party data. So, now what?

Google's decision to keep third-party cookies has mixed effects for publishers, driving focus on first-party data.
First-party data is increasingly viewed as vital for ad revenue growth, indicating a shift in industry practices.
fromPolygon
5 months ago

Devolver Digital put on a parody awards show to announce 3 game delays

Devolver Digital's latest awards show humorously celebrated the delays of three games into 2025, showcasing the publisher's snarky, irreverent approach to game announcements.
Video games
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