#publisher-strategies

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Exclusive: How The New York Times' Granular Gen AI Tool Drives Campaign Performance

The New York Times is utilizing gen AI through BrandMatch for targeted ad campaigns, yielding higher CTR and brand lift results.

Digiday+ Research: Publishers expected Google to keep cookies, but they're moving on anyway

Publishers are planning to move away from third-party cookies despite Google's decision to keep them in Chrome.

The Best Of Cannes 2024: Key Moments And Trends For The Year Ahead | AdExchanger

Cannes Lions event highlighted positive trends in digital advertising, including the rise of retail media and steps towards environmental sustainability.

Exclusive: How The New York Times' Granular Gen AI Tool Drives Campaign Performance

The New York Times is utilizing gen AI through BrandMatch for targeted ad campaigns, yielding higher CTR and brand lift results.

Digiday+ Research: Publishers expected Google to keep cookies, but they're moving on anyway

Publishers are planning to move away from third-party cookies despite Google's decision to keep them in Chrome.

The Best Of Cannes 2024: Key Moments And Trends For The Year Ahead | AdExchanger

Cannes Lions event highlighted positive trends in digital advertising, including the rise of retail media and steps towards environmental sustainability.
moredigital-advertising

Devolver Digital put on a parody awards show to announce 3 game delays

Devolver Digital humorously embraces game delays, showcasing a commitment to quality and supporting developers with a snarky awards show dedicated to postponed releases.
#advertising

Early Adopters Are Snapping Up Attention-Based Inventory Before Everyone Else Drives Up The Costs | AdExchanger

Advertisers may consider attention metrics once there is standardization and assurance from publishers regarding performance guarantees.

Magazines make a comeback

Nylon is launching its first physical magazine in years to capitalize on print as a marketing tool amidst digital ad challenges.
The revival of print publications indicates a shift in strategy for attracting advertisers and enhancing brand alignment.

Early Adopters Are Snapping Up Attention-Based Inventory Before Everyone Else Drives Up The Costs | AdExchanger

Advertisers may consider attention metrics once there is standardization and assurance from publishers regarding performance guarantees.

Magazines make a comeback

Nylon is launching its first physical magazine in years to capitalize on print as a marketing tool amidst digital ad challenges.
The revival of print publications indicates a shift in strategy for attracting advertisers and enhancing brand alignment.
moreadvertising

Media Briefing: Publishers who bet on events and franchises this year are reaping the rewards

Publishers are seeing success in securing ad revenue through tentpole events and franchises, with early bookings and renewals showing positive trends.

Media Briefing: Publishers use proprietary research to pitch prospective advertisers

Using research data to enhance sales pitches to advertisers is a growing trend among publishers.
Investing in research and insights teams to leverage industry knowledge and audience data can attract advertisers and benefit existing partnerships.

The Guardian's new "Deeply Read" article ranking focuses on attention, not just clicks

1. The Guardian's 'Deeply Read' feature highlights stories with high reader attention time, regardless of length or topic. 2. Publishers are shifting focus to engagement metrics like active reading time to drive subscriptions and promote content discovery.

Media Briefing: How the digital publishing industry has fared so far in 2024

Cookie deprecation timelines shifted, publishers testing cookieless targeting strategies.
Ad-growing concerns over made-for-arbitrage sites and Forbes' MFA controversy.

Three strategies publishers are adopting to drive affiliate commerce revenue for Amazon Prime Day 2024

Publishers are preparing for Amazon Prime Day with new strategies to boost revenue potential.
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