fromDigiday4 days agoMedia industryDigiday+ Research: Publishers favor generative AI over predictive AI
fromDigiday4 days agoMedia industryDigiday+ Research: Publishers favor generative AI over predictive AI
fromDigiday10 months agoArtificial intelligenceThe state of AI in the newsroom | Framing the impact of AI beyond workflow automation in 2025
Media industryfromDigiday4 days agoDigiday+ Research: Publishers favor generative AI over predictive AIPublishers prefer generative AI over predictive AI for various workflows, finding it more effective in editorial tasks and creative processes.
Media industryfromDigiday4 days agoDigiday+ Research: Publishers favor generative AI over predictive AIPublishers prefer generative AI over predictive AI for various workflows, finding it more effective for tasks like sales, creative production, and marketing.
fromDigiday10 months agoArtificial intelligenceThe state of AI in the newsroom | Framing the impact of AI beyond workflow automation in 2025
Media industryfromDigiday11 months agoDigiday+ Research: Publishers were ready to depend more on first-party data. So, now what?Google's decision to keep third-party cookies has mixed effects for publishers, driving focus on first-party data.First-party data is increasingly viewed as vital for ad revenue growth, indicating a shift in industry practices.