With over 60% of internet traffic driven by mobile devices, the entertainment industry is transforming to prioritize mobile marketing. Streaming platforms like Netflix and Disney+ highlight the need for a mobile-first approach, as consumers increasingly demand on-the-go access to entertainment. Current trends show that mobile-oriented websites dominate, particularly in sectors like iGaming, while social media integration on platforms like Instagram plays a vital role in promoting entertainment. Innovations such as Augmented Reality (AR) are also emerging as significant drivers in revolutionizing how content is consumed and enjoyed on smartphones.
Over 60% of Internet traffic now comes from mobile devices, spurring the entertainment industry to adopt mobile-first strategies to engage new audiences.
The success of streaming services like Netflix and Disney+ confirms the increasing reliance on smartphones for content consumption, necessitating a strong mobile marketing approach.
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