The Daily Mail has introduced its first paywall in the U.S., part of a strategy to diversify revenue beyond traditional advertising. Dubbed DailyMail+, the subscription service aims to attract 1 million subscribers by 2029, starting with an introductory price of $1.99 before escalating to $9.99 per month. Although the paywall covers only 5% of site content, it promises significant perks like reduced ads and exclusive newsletters. This move aligns with trends in the media industry, as various publishers seek new revenue models through subscription services.
While only a small portion of Daily Mail content will go behind the paywall, every article that does will be hand-selected by editorial staff, said
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