"It has become a huge source of traffic actually, larger than X," said Marta Planells, senior director of digital news at Noticias Telemundo, highlighting the significant impact of WhatsApp Channels on driving traffic to news outlets.
"WhatsApp is a big community for Hispanics - it is the platform to go to talk to family members and friends, outside the U.S. especially," emphasizing the app's importance in connecting with Hispanic audiences.
The Noticias Telemundo channel on WhatsApp gained more than 30,000 followers in the first two weeks and now has more than 820,000 followers, showcasing rapid growth and audience engagement.
Users do not have to provide private information such as their phone numbers or email addresses to follow a channel, which enhances user comfort and willingness to engage with content.
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