Social rapidly replacing TV as America's primary news source: YouGov's media report | Marketing Dive
Briefly

According to a new media trends report from YouGov, American consumers are turning to social media as their primary source of news, while TV news is losing its long-standing dominance. The report shows that 25% of US adults now say TV is their primary news source, down from 31% in 2019, while the percentage of Americans who say social media is their primary news source has increased from 12% to 18%. For Americans under 34, social media has already surpassed TV as the top news source.
When it comes to media consumption, Americans are definitely changing channels - and the new favorite channels are streaming video and social," said Ryan Gmerek, VP at YouGov America.
The report also highlights that streaming/on-demand TV is the fastest-growing ad medium for consumer attention, increasing from 8% in 2019 to 12% in 2023. Social media remains the top medium for advertising attention, although it has slightly declined since 2019. Additionally, the report reveals that consumers are increasingly willing to pay for access to magazine content online, with the percentage rising from 19% in 2019 to 26% in 2023.
Americans who are 55 or older are now the heaviest live TV viewers, although they are increasingly turning to streaming and social for entertainment and news too.
Read at Marketing Dive
[
add
]
[
|
|
]
more Media industry Briefly
[ Load more ]