This article emphasizes the importance of SEO for photographers, highlighting that despite a visually appealing website, lacking proper SEO renders it invisible on Google. It explains that Google prioritizes content and structure over aesthetics. By incorporating relevant keywords, along with detailed context for images, photographers can enhance their online presence. The article aims to demystify SEO with straightforward strategies, ensuring photographers can transform lackluster websites into ones that effectively attract traffic by ranking in search engine results.
If the world's biggest search engine can't figure out what you do, who you do it for, or where you are, you're basically a very talented ghost.
Google doesn't care about your cinematic reels, that custom typeface you bought, or the way you cleverly laid out your galleries.
If someone searches for 'natural light family photographer in Southern Arizona,' but your homepage just says 'Welcome to my site'...guess what? You're not getting that traffic.
Your site is a photo book with no title, no chapters, no captions, just vibes. And unfortunately, vibes don't rank.
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