Readers Are Flocking To Political News, Says WaPo - And Advertisers Are Missing Out | AdExchanger
Briefly

from AdExchanger6 months ago
"During certain periods this year, advertisers blocked more than 40% of WaPo's inventory over brand safety concerns, impacting their reach to valuable political news audiences."
AdExchangerhttps://www.adexchanger.com/publishers/readers-are-flocking-to-political-news-says-wapo-and-advertisers-are-missing-out/
"More than half of WaPo's political news readers spend at least 3 minutes reading content per session, showcasing the high engagement of these valuable audiences."
AdExchangerhttps://www.adexchanger.com/publishers/readers-are-flocking-to-political-news-says-wapo-and-advertisers-are-missing-out/
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#advertising #elections #brand-safety #audience-engagement #political-news
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