During a recent town hall at the Digiday Publishing Summit, publishing executives conveyed concerns about a downturn in the industry, marked by decreased traffic and cautious advertiser spending. Unlike 2024's peak quarter, the current landscape reflects a buyer's market, leading to reduced ad pricing pressures. Advertising firm Magna adjusted growth predictions for U.S. ad sales in 2025, revealing declining forecasts. Issues in connected TV advertising and the open market exacerbated these concerns, with significant drops in CPM rates that many believe are unsustainable for future revenue growth.
"Not a great quarter. Traffic's down. Advertisers are very timid in spending. They're in a wait-and-see mode. So this is definitely the downslope."
"We're hearing deals get cut at [$15 and $10 CPMs]. ... That's just not sustainable, especially for anybody here."
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