Prime Video has recently increased the advertising load for its paying users in the UK, now showing up to six minutes of ads per hour. This change follows the company’s previous commitment to ramping up ad volume. UK viewers, accustomed to more limited ad times compared to US broadcasters, find this shift troubling. The article emphasizes that as streaming services continue to prioritize profit by introducing more ads, they risk alienating subscribers who initially chose these platforms for their ad-free experiences, undermining the overall appeal of streaming.
Prime Video has quietly doubled the amount of advertising it shows paying customers, increasing from two to three and a half minutes to four to six minutes per hour.
In the UK, TV advertising is considered more civilized, with regulators limiting main broadcasters to an average of seven minutes per hour.
Streaming services like Prime Video are increasingly becoming less attractive as they introduce more ads, which diminishes the value proposition that initially drew subscribers.
Tech firms are prioritizing profit by increasing ad loads, thus impacting user experience and straying from the original appeal of ad-free streaming.
Collection
[
|
...
]