Press Releases Are My Secret to Marketing on a Small Budget: Here's How I Do It With No PR Background
Briefly

Within a week of publishing the first press release, web traffic increased by 220%. Several wine industry publications republished the release, and we received partnership offers and investor interest.
Press releases cost one-third of influencer marketing tests but drove more sales and visibility, associating the brand with credibility. Monthly releases continue to impact website traffic, sales, brand visibility, and consumer trust.
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