With the widespread adoption of AI, machine learning, and related technologies, the PR world continues to evolve at a lightning pace. PR professionals will need to embrace a data-driven strategy to survive and fast.
Muck Rack is an AI-powered PR software platform built to streamline PR workflows. It helps PR professionals and communicators generate positive media coverage, monitor mentions impacting brand reputation, and analyze the impact of PR on business outcomes.
In May, Muck Rack announced its partnership with Source of Sources (SOS), integrated into SOS's daily emails. This allows PR pros to research journalists with a single click for more targeted and effective pitches.
Contributed Content Connection (CCC) is the first and only one that puts a spotlight on the need for timely contributions, reflecting the urgent need for relevant content amidst the media shake-ups.
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