According to a recent report from the Pew Research Center, 21% of US adults depend on social media news influencers for their news, showcasing a marked change in how people consume information today. Furthermore, projections indicate that by 2025, nearly half of smartphone users will engage with news through specialized news apps. Alongside this, influencer marketing spending is expected to increase by 14.2% this year, amounting to $9.29 billion, emphasizing the importance of integrating influencer partnerships into news strategies.
The Pew Research Center report highlights that 21% of US adults regularly seek news from social media news influencers, reflecting a significant shift in news consumption habits.
As smartphone usage continues to rise, the forecast indicates that by 2025, 45.0% of smartphone users will prefer consuming news via dedicated news apps.
In a competitive digital landscape, spending on influencer marketing is projected to grow by 14.2% this year, reaching nearly $9.3 billion in the US.
Marketers and news organizations should leverage these insights to solidify their strategies, focusing on partnerships with credible news influencers to better engage audiences.
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