Viewership for the Oscars has fluctuated in recent years, rising to nearly 20 million viewers in 2024. However, the focus on lesser-known, progressive films among nominees raises concerns about audience engagement and interest. With other award shows experiencing declining ratings, the Oscars face potential viewer drop-off. The Academy and ABC have ramped up marketing efforts, featuring first-time host Conan O'Brien, and introducing live streaming on Hulu to attract audiences. As they adapt to changing media consumption trends, overall viewership strategies may play a key role in the ceremony's success.
Viewership for the annual Oscars show has long served as a cultural barometer. In recent years, viewer totals for the ABC telecast have steadily risen.
In the run-up to the 97th Academy Awards, concerns about the size of the TV audience have rumbled through Hollywood, especially regarding nominated films.
Oscar voters primarily selected lesser-known films, which may restrict viewer interest, while progressive themes align poorly with the country's rightward shift.
To prevent a viewing decline, ABC and the Academy have intensified marketing efforts, emphasizing Conan O'Brien as the first-time host and live streaming on Hulu.
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