By allowing brands to target only what they want - like stories about the NFL or women's sports - advertisers can overcome any qualms they might have buying news inventory programmatically.
The PMPs brands create will only feature news publishers vetted by the LMC, offering trust in inventory without requiring pre-bid brand safety solutions.
Advertisers can buy inventory across 5,000 vetted news publishers, spanning display, online video, native formats, and CTV.
Launching with 10 in-demand content categories such as high school sports, women's sports, weather, and health, based on ad agencies' Q3 and Q4 buying plans.
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