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Marketing tech
fromThe Drum
3 weeks ago

Inside Instacart's plan to clean up the retail media mess

Retail media is consolidating toward simpler unified buying, AI-driven automation, and measurable incrementality to link media investments directly to commerce outcomes.
Marketing
fromAdExchanger
3 months ago

Curation Clarified: Why The Industry Should Stop Settling For Superficial Solutions | AdExchanger

Curated deals have become standard yet lack clear definitions or measurable added value, leading to confusion and inefficiency.
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