#ad-buying

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AdExchanger
3 months ago
Marketing tech

Vibe.co Secures $22.5 Million In Series A Funding To Help SMBs Try CTV | AdExchanger

SMBs are interested in streaming but lack budgets for upfront commitments.
Self-serve CTV platforms like Vibe.co are gaining attention for simplifying TV and video ad buying. [ more ]
AdExchanger
6 months ago
Marketing

Streaming vs. Linear: Let Ad Buyers Be Aware | AdExchanger

The ad-buying industry should focus on effectively reaching viewers on multiple screens and platforms, rather than debating streaming vs. linear TV.
Linear TV still represents over 60% of total TV usage, making it an important part of the audience equation.
The ideal media partner should be able to connect marketers to a large linear audience, a massive digital audience, and a popular streaming app through a single transaction. [ more ]
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