Talking Advanced Audiences With NBCU's Alison Levin | AdExchangerTV advertising is shifting from demo-based to advanced audience-based targeting, enhancing campaign effectiveness and optimization.
NewsPassID Is Building PMPs That Bypass Brand Safety Blockers | AdExchangerNews publishers are overcoming brand safety barriers by offering ad buyers the opportunity to use content taxonomy for contextual ad targeting.
Vibe.co Secures $22.5 Million In Series A Funding To Help SMBs Try CTV | AdExchangerSMBs are interested in streaming but lack budgets for upfront commitments.Self-serve CTV platforms like Vibe.co are gaining attention for simplifying TV and video ad buying.
Uber's Evolution Shows How Retail Media Will Get More Complicated - And Lucrative | AdExchangerUber Eats has rapidly grown its advertising business, with a projected revenue of over a billion dollars this year.
The Supply Side's Crucial Role In SPO Accountability | AdExchangerSupply-path optimization (SPO) is crucial in streamlining ad buying in the evolving programmatic advertising landscape.