Talking Advanced Audiences With NBCU's Alison Levin | AdExchangerTV advertising is shifting from demo-based to advanced audience-based targeting, enhancing campaign effectiveness and optimization.
NewsPassID Is Building PMPs That Bypass Brand Safety Blockers | AdExchangerNews publishers are overcoming brand safety barriers by offering ad buyers the opportunity to use content taxonomy for contextual ad targeting.
Uber's Evolution Shows How Retail Media Will Get More Complicated - And Lucrative | AdExchangerUber Eats has rapidly grown its advertising business, with a projected revenue of over a billion dollars this year.
The Supply Side's Crucial Role In SPO Accountability | AdExchangerSupply-path optimization (SPO) is crucial in streamlining ad buying in the evolving programmatic advertising landscape.